what are the best keywords to use for optimizing youtube videos?

If you're looking to increase viewership on your YouTube videos, optimizing them with the right keywords is key. Fortunately, there are so many creative words and phrases you can use to ensure that your video stands out from the competition.

The primary goal when selecting keywords for youtube video optimization should be relevancy. This means that your keywords need to accurately represent your video's content and be relevant to potential viewers' search queries. Additionally, if you can find a keyword that's competitive but not overused, it will give your video a better chance of being seen by the right audience.

When choosing which keywords to include in your videos, consider using "long-tail" phrases instead of just one or two words. A long-tail keyword phrase consists of three or four words stringed together—for example, instead of simply typing "cat food" you could type "organic dry cat food for indoor cats." Long-tail phrases are more specific than regular keywords and often have less competition for ranking well in search results, giving your videos a greater chance at popularity.

You should also consider incorporating trending hashtags into your titles and descriptions; this will help build engagement around your videos since hashtag searches are used across all social media channels—this means that users can come across your videos organically without necessarily searching the topic on YouTube. Plus, adding trending hashtags into titles and descriptions provides added visibility when users browse categories on YouTube and other platforms.

Finally, keep an eye on what terms other creators in your niche are using in their content—this can give you ideas of how best to optimize key phrases in order to differentiate yourself from other publications while still ensuring relevancy with potential viewers.

When optimizing with keywords it's important to take into account long-term potential; what categories or tags might continue gaining traction? Analysing competitors' content will give you a good indication of which direction the market is moving towards; this should help steer you so that when creating future content you too can capitalize off popular terms and benefit from increased viewership!